Daring Fireball Ten Years Later

Today marks the ten year anniversary of the first post on Daring Fireball. If you dig up the Internet Archive copy of the first post you are greeted with a page layout and style almost entirely unchanged over the ten year run.

Creating a brand with that much endurance is a feat almost as impressive as the writing itself. The trademark star (✪) and #4a525a gray are now a part of the Apple pop culture. This kind of brand endurance reminds me a lot of other long standing franchises like the Nike Swoosh or the pinstripes of the NY Yankees.

David Smith